Beauty, makeup, and fashion blogging and vlogging has become extremely popular in the last few years on youtube and elsewhere, like on tiktok and Instagram. Of course there are basic but trustworthy ideas such as hauls, subscription box unboxings, and product reviews - but here are many more unique ideas for videos if you're stuck in a rut.
This list will constantly evolve and depending on how large it gets (because I do have many ideas to add to it) I may need to split it into several posts so it isn't too long. If you use any, please do mention it in the comments down below and link your video too!
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COLLAB WITH OTHER CHANNELS This should be something you aim to do with multiple channels and is a great way to make new friends and gain new subscribers.
Monthly Makeup Review List and review all of your favorites, fails, and just OK products you used during the month.
Empties Show off your empty makeup and beauty products that you've used up! This can be a monthly video, or an end-of-the-year video, depending on how many products you've used up.
Things To Do Instead of Buying New Makeup You can use this idea as a spring board to start a project pan, or just show different ways to control impulse purchases if you're looking to save money.
Commentate On Beauty Community Drama This one isn't for the faint of heart, since the Beauty Community never sleeps.
No Mirror Makeup Challenge As simple as it sounds - do your makeup without a mirror at all.
Try Not To Laugh Challenge Try to do your makeup while watching funny videos, or even have someone else doing something to you to try to get you to crack.
100 Layer Challenge An unnecessary makeup experiment...But why not try it out? Layer a makeup or beauty item 100 times on yourself.
ASMR Autonomous sensory meridian response videos have become very popular and garner millions of views every day. Look it up!
What's In The Box Challenge Just what it sounds like - have someone place makeup items in a box for you to feel but not see, and guess what it is.
$10 Dollar Tree Makeup Challenge Purchase $10 worth of a full face of makeup at Dollar Tree or an equivalent dollar store and try to pull off a fantastic makeup look.
Try Really Old Makeup Tutorials Search through some of the oldest tutorials on youtube (or elsewhere) and recreate the looks you find.
Review Something Random Non beauty or makeup related, but do it as if you were reviewing a new makeup or beauty product.
Exchange Mystery Boxes with Other Channels Decide on the rules of the exchange and then record videos of unboxing (and using) what you were sent, and review products as usual.
Dream Makeup Releases Things you wish brands would create.
Full Face of Makeup You Hate Purchases you made that didn't work out, but you haven't gotten rid of yet - remind yourself why you dislike it, and then get rid of it!
Date Makeup Show us all how you get ready for a date night and what makeup you like to wear.
Favorite Nude Lipsticks Show off your nude lipstick collection and describe why you like them.
Viral Video Purchases Show off products you purchased because the internet made you do it.
Organizing Your Beauty Room Need to clean up? May as well turn it into a video and let other's organize/clean with you!
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Favorite Purchase(s) For The Month/Year Depending on how often you use or purchase your makeup, you can either do monthly or a year's end video on favorite products you purchased (not received in any PR or otherwise for free).
New Products You Think Will Be Big Whether from indie brands or any of the big boys, newly released products you think will be popular.
Makeup You Can't Live Without The products you reach for every day, or your "holy grails."
Nose Contouring For those that do a lot of contouring - show everyone how you do it!
Low Buy Challenge Do you have too much makeup, or want to save some money? Go on a low-buy for a specified period of time and share with everyone else your rules to hold yourself accountable! Then check in every month to let everyone know how you're doing, and what you purchased (or resisted).
NO BUY CHALLENGE For a specified period of time, you don't buy ANY makeup or beauty products.
Makeup I Don't Care About Anymore Perhaps these are items you purchased in the past, but don't anymore. Or, they're products you don't reach for anymore, but still can't bear to declutter them yet. Speaking of decluttering...
DECLUTTER VIDEO(s) Many of us are guilty of having far more makeup than we need. Decluttering the older and unused products can help you give attention to the products you still love. And people also love watching decluttering videos, too!
What's In Your Bag? This can be your travel or daily makeup bag; or it can be your purse, workout bag, or any other type of bag you regularly use.
Blind Test of High-end vs Dupe Products This may require help from another person. But do a blind comparison of expensive vs dupe products and review them before knowing which is which.
3 Looks 1 Palette Or you can do more than 3 looks. Just pick an eyeshadow palette and film 3 or more looks to be contained in 1 video. People really like these videos but they aren't done nearly as often anymore. Perhaps do one chill, super wearable look, and one extra, out there, or otherwise over the top look as well.
Video Of The Week Share a video from a youtuber that you watched during the week and particularly enjoyed. Which leads me to...
Youtuber Of The Month Share your favorite youtuber of the month. This can be someone you watched on a regular basis, or one of your own subscribers that also has a channel.
Products You Regret Buying Share the dissapointing and overrated purchases you made and list why you didn't like them, and maybe even who made you buy them in the first place.
Your First Year On Youtube What was it really like?
If You Could Only Keep 10 Eyeshadow Palettes Which ones would you keep, and why?
New Makeup Releases You're Excited About Will you buy them or leave them at the store? What draws your eyes to them? Do they fill a hole you currently have in your collection?
BASKET OF SHAME This is makeup and beauty products you purchased but never used.
Shop My Stash Look into what you already own to enjoy what you already have. You can create daily, weekly, or monthly makeup baskets to rotate products in and out to use more.
Makeup You LOVE But Packaging You Hate Whether it's poorly designed, cheap feeling, or bulky and hard to store.
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Packaging You LOVE But Makeup You Hate Opposite of above - makeup that ended up being bad even though the packaging is amazing (I'm looking at YOU, Colourpop!)
Mask Monday You basically do a video while wearing a mask, whether it's a sheet mask, clay, or something else. You can record whatever else you like - unboxing new purchases, doing "tags", and just whatever else you can think of for the amount of time it takes to wear said mask and practice some self care.
Seasonal Makeup Looks You can never go wrong with looks inspired by the holidays that are just around the corner.
Pride Inspired Makeup If you're a part of the Alphabet Army, Pride inspired looks always get a lot of views especially around Pride.
Get UNReady With Me Instead of getting ready, show how you remove your makeup and do your skincare routine before going to bed for the night.
$50 Makeup Challenge You only have $50 (or another amount) to spend on a full face of makeup - what do you buy?
How To Get Free Makeup What do you sign up for, for chances to receive free makeup?
Current Makeup Sales & Discounts Have you stumbled upon any really good sales or discounts? Let your subscribers know! This could also be a post you make on your Community Tab.
Favorite False Lashes Some of you wear falsies very often. Share your favorite brands and types of lashes, and how to apply them.
How Has Beauty/Makeup POSITIVELY Affected Your Mental Health? Beauty routines can provide a creative, fun outlet for self-expression that can lift you up during tough times.
Rewatch Your First Youtube Videos Have you been at it for a while? Rewatch and record your reactions while viewing some of your first youtube videos.
Shopmissa.com Haul Much like a Dollar Tree/dollare store haul, order makeup from Shop Miss A and show what you got, and use and review the products too.
Favorite Products From Subscription Boxes Surprised favored products you have received in subscription boxes such as Ipsy and Boxycharm.
Anti-Hauls Basically, you share what you've seen but AREN'T going to buy and why. This trend was started by a youtuber named Kimberly Clark but sadly she doesn't often get the recognition she deserves nowadays.
New Makeup Nonsense Bingo Started by Emily Han Han and Theresa Is Dead, it's part anti-haul, part "will I buy it?" and part drinking game.
Favorite Multi-chrome Products There are many indie brands that deal with multi-chrome makeup products. Share your favorite products or brands.
"Tag" Videos Tags are usually questions you must answer that usually help your audience get to know you and your preferences better.
Show Your Vanity/Makeup Storage Do you use a vanity? Or do you need a larger sort of organization? Do you have an entire room for makeup?
Dupe That Vibe Have you seen a palette coming out, but don't want to buy it? Shop your stash for the exact or near exact colors that you already have, and create looks using those colors. Not only will you not have spent the money, but you're also pretty much guaranteed video views for when people start searching for that palette on youtube/google.
Indie Brands That Deserve More Hype Which indie brands are you absolutely in love with? Share why in video form.
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Follow TikTok Hacks There are definitely hits and misses, but try them out and share your experiences.
Project Pan A project pan is where you take a select group of makeup or particular products and decide to use them up for either a period of time, or a number of uses, hoping to see the bottom of the pan. This is a way to really get a feel for the products you own, and also ensure you use them.
List of Brands You Want To Try For whatever reason, you just never purchased something from a particular brand, but definitely want to try them in the coming year? Let everyone know your list. You can revisit it next year to see if you actually tried those brands out or not.
Brands You No Longer Support This could be in conjunction with decluttering videos. Brands you'll not be purchasing from in the future and list reasons why.
Palette/Makeup Reviews On Older Makeup Makeup that is still for sale is not "old" in my opinion, but it is in the eyes of the beauty community. Who cares? Review that palette you bought 6 months ago anyways, before you started your youtube channel!
What Has The Internet Suggested You Purchase Today? Whether it's beauty youtubers or internet ads in general, show what they're trying to get you to purchase.
Ranking Videos Rank your last X amount of products purchased, whether it's all makeup or just a certain category (like eyeshadow palettes).
Eyeshadow Palette Bingo This is where you use a random number generator online (or hey maybe a D20 die) to choose X amount of numbers to correspond to colors on an eyeshadow palette. And then you must create an eye look using all those colors. Makes for fun collab videos, too!
Roast Awful Products Whether you purchased them or not, let everyone know your raw opinions.
Favorite Subscription Box For The Year Which one consistently had the best array of products?
Get Ready With Me (GRWM) Supposedly pioneered by Britney Spears, it's a video where you show your makeup or morning routine. You can include a storytime in this or not.
👿 Destroying Makeup 👿 A favorite of mine, destroy makeup. And don't just carve out the shadows/powder - think of fun and unique ways to destroy the entire packaging.
The Perfect Advent Calendar Share what products you'd include in your ideal Advent Calendar. Often times people share opening up Advent Calendars from brands are are pretty dissapointed. Include what would make one a home run!
Makeup Pet Peeves Rather than crapping on other makeup wearers and putting them down for their makeup choices, focus on pet peeves that are universal to most makeup wearers. For instance: eyeshadow fallout all over a freshly done face.
Unboxings A tried and true staple of makeup and beauty youtube, film and unboxing and swatching of new makeup products.
Hauls Another staple of makeup and beauty youtube, show off your most recent haul of goodies!
Giveaways A giveaway is a great way to reward those who watch your videos and also a great way to get some new subscribers. But beware - there are definitely people who search the word "giveaway" and may comment and subscribe but only to win stuff, and then you'll never see them again.
Read Low Ratings On Favored Products Search for your favorite products online and read the bad or low rated reviews on said products. You'll be amazed at people's creativity sometimes!
Shave Off Your Eyebrows Also not for the faint of heart; but shaving off your eyebrows is a great way to be able to draw them on however you like and literally change your eye look.
Have A Subscriber Q & A Ask your subscribers for questions they'd like you to answer, over on your instagram or youtube community tab, and then answer them in video form.
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Random Number Generator Chooses Products Sort of like palette bingo, except you line up all your makeup products for the day and then use a random number picker to pick products in order. So your highlighter might end up being your foundation, and your lipstick might end up being your contour. Get it? Do it!
Interview Another Youtuber You can even do this on a youtube Live video.
Purchasing Used Makeup On places like Poshmark or Mercari. Relay your experiences.
Daily To-Do List Do you have a daily routine? Share with everyone.
Financial Goals For The Month Are you on a low or no buy? Discuss other aspects of your financial goals for the month or year.
How To Deal With FOMO Otherwise known as "Fear Of Missing Out", let everyone know how you deal with it so you don't go out and buy ALL THE THINGS.
How Have You Dealt With The Pancetta? A lot more people started youtube channels at the start and during the Pangea. How have you been coping during it? Have you had any struggles?
Alternatives To Makeup Wipes We all know makeup wipes aren't the best; what do you prefer to use instead?
How You Used To Do Your Makeup You can simply show how you used to do your makeup back in high school, or five years ago, etc. Or you can do the challenge where your face is half and half then vs now.
Work Out Videos We can all use a bit of a work out. Share how you work out, and you can even go into your diet routine too.
Musical Artist Inspired Makeup Do makeup looks either done by, or inspired by, your favorite musical artists.
Pokemon Inspired Looks Everyone likes Pokemon! Do a look inspired by your favorites.
Makeup That Took WERK To Use Surprise makeup purchases that took an extra amount of time to use, that didn't blend well, etc.
Birthday Haul Show off the presents you received for your birthday!
How You Edit Your Videos Share what editing software you use, and how you edit your videos. What are your favorite hacks for making better videos.
Parody Videos Pardoy "famous" beauty gurus or famous beauty community videos.
Why You Don't Trust Large Beauty Youtubers There comes a time when larger (and even smaller) youtubers start getting sent PR, and each new video ends up being a first impression/review of a new product...And then you never see them again. Tell us all why you no longer watch the larger youtubers.
Try To Do Makeup While Watching ____ Challenge In my case, I'd probably try to do my makeup while also trying to watching a wrestling show. Can I complete it? Let's find out! What would you try to watch and also do your makeup at the same time?
How Do You Review Products? How do you decide whether or not you like a product and it is worthy of being kept?
Favorite Hobbies (Other Than Makeup) What else do you like to do with your down time?
I'm continuing this list in a new post found here.
Whew! That is a long list! But I'm glad I was able to make it to 100 today. I'll likely start a new blog post for my next list of video ideas to do for your makeup or beauty channel. Please do not repost this anywhere, as this list was compiled and written by me, myeslf, and I. But DO please share it using the share buttons to the left side of your screen!
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